Project'3volution' interactive launch campaign
The well-known brand AmbiPur chose augmented reality technology to publicise their retail campaign for the launch of their 3volution product.
The campaign was deployed simultaneously at 20 points of sale, inviting buyers to discover the origin of each of their fragrances thanks to augmented reality animations shown on the product’s packaging. At the end of the experience, the display would spray the chosen scent.
The same action could also be carried out at a mini-site in order to live the experience