Llongueras

Project

'Optima' interactive campaign

Description

A campaign deployed at superstores to support the launch of a new product by this famous cosmetics brand.

As part of the campaign, the promoters would invite potential buyers to take part in an augmented reality experience, thus creating a bond between the consumer and the brand.

During the experience, animations were used to explain the qualities and new technology involved in the product in a practical and novel way.