FEB (Spanish Basketball Federation)

Project

Brand activation events

Description

During the run-up to the London Olympic Games, the Spanish Basketball Federation used augmented reality to make the brand activation initiatives more dynamic for both of its sponsors: Endesa and San Miguel.

During three of the games played on the Spanish team’s preparatory tour, at specific times in the match (time-out, part-time and pre-match), a few lucky supporters were led onto the court to take part in an activity where they could win prizes. They were given a T-shirt which was used as a virtual basket where they had to score by putting the balls thrown at them through the hoop. AR technology was also used to display the most emblematic players’ faces over the audience, which was reflected on the video score